Wednesday, 11 September 2013

My fifteen days’ study trip back to China

By the beginning of the August, I decided to take one month off in order to get on my final master years’ research project related to cultural and creative workers in Nanjing.  In this blog post, I will offer you guys some results of my dissertation in brief.

In the context of cultural and creative industries in China, TV broadcasting constitutes the largest percentage of the cultural field. Thus, in order to access the current working conditions and experiences of CCI workers, journalists, which account for 70% within media industry in China, might be very worthwhile considering.  My dissertation aimed to offer heterogeneous experiences of female journalists working in News Centre, Nanjing (Jiangsu Broadcasting Corporation) through the adoption of 80 email surveys and 12 semi-structured interviews. Specifically, apart from analysing their day-to-day experiences, I hoped to analyse the obstacles to success facing by female journalists and how the belief in gender equality is being played out in the newsroom.

According to many scholars such as Margaret Gallagher (1995), in a global sense, journalism, as a traditionally male dominated occupation is at present becoming one of few careers with relatively numbers of men and women in the workforce.  However, counting the numbers is still staying on the surface of the reality, the world of the media industry is still dominated by males. For instance, according to China’s state- run news agency “People’s Daily”, posted on March 2012, the media coverage of political conferences interpreted female journalists only as “attractive women’s slideshow”:  only good-looking female journalists get chances to post on the official newspaper. Interestingly, a famous war reporter criticised this tendency, claimed that television is trivialising news by recruiting female reporters with “cute faces and cut bottoms, and nothing else in between”. On the basis of my findings, female journalists in Nanjing both suffered the horizontal and vertical segregation. Apart from the large percentage of men who stayed in the role of top management in the newsroom, normally male and female journalists still assigned to hard and soft news respectively. In addition, during the semi-structured interview, numbers of female journalists reflected their antipathies about the informal ‘Guanxi’ (social network) that is created and played out by gentlemen. In this case, the after-hours culture shared by male journalists posts a big threat to female journalists’ integration into the newsroom culture. Linking back to the key features of cultural and creative works such as unrealistic working hours and a blurred boundary between work and family time, a big proportion of female journalists vehemently disagree with journalism is a good career for a woman who wants to get married and give birth to a child.


In the end, I tried to find out the affinity between post-feminism and journalistic culture in China. Similarly to Western countries where women have the power to be individualistic, post-feminism in China is also much focused on power to become “self-made” and consumption as success in an outcome of individual ability character, and above all self-determination. Instead of the traditional Confucianism, in urban Nanjing, the free choice and agency start to play an important part within the modern society. According to majority of female journalists, as opposed to considering the external structural barriers, they are more likely to adopt explanation that the failure of career success is due to their own faults. 

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